(The last supper)
Brief: Swedish food supplier Garant needed help with a promotional activity to spread awareness around their wide range of organic and Swedish products.
Insight: Food that is taken for granted today is at risk of going extinct in the near future if we do not change our way of consuming. How can Garant, with its wide range of organic and Swedish products, educate people on the issue and make them think twice about what they put in their grocery bag?
Solution: Den sista måltiden (The last supper) - An initiative to promote more sustainable food consumption. Invited policy and decision makers are treated with a five-course tasting menu of endangered foods – highlighting the urgency of action and displaying the foods at risk by having the lifespan of them decrease for each plate.
The case was presented and highly appreciated by the client, but never went live. Made during my internship at ACNE.